SEO
Search Engine Optimisation is key to getting your site visible on the internet. The top three websites on any result page typically achieve 65 percent of the clicks for that query – and 75 percent of people never go beyond the first page.
Investing in SEO ensures your website is structured correctly, loads quickly and gives search engines the right signals to rank you well.
Braystone offers the following services to improve your visibility and support your business:
SEO audits & optimisation
Analyse your site for SEO weaknesses with Braystone’s in-depth audit service. This provides a list of errors and warnings to provide an overall score that represents your site’s SEO health.
Optimisation is then achieved by correcting all the listed errors – ensuring your site is structured in accordance with the current SEO guidelines.
You will also receive a rankings report that shows how your site ranks for a set of up to 20 keywords that you nominate.
Who is this for?
This is for anyone with a website that wants to appear higher in search rankings. Identifying and fixing the issues that are present is key.
Search engines work from a list of must-haves and, if a site does not meet that criteria, it will be have a negative affect on rankings. This could include headings structure – does the site have a sequential order of heading values throughout the page? Or it could be that images are missing alt text values. An audit uncovers all of these hidden issues.
What can I expect?
A full and detailed PDF report highlighting all identified SEO errors and warnings. Braystone will then provide a quotation to implement the fixes on your behalf.
You will also receive a separate PDF report showing you how your site ranks for the keywords that you nominate along with your current backlinks. Maximum of 20 keywords, 1 search engine and 1 search location.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Backlink checks
Discover and monitor which 3rd party websites link to your site. Typically, the more backlinks you have to your site, the better. However, each link is graded for toxicity so it is important to understand which are safe to retain and which should be neutralised.
This also allows you to identify where you could add positive-influencing backlinks that improve your SEO.
Who is this for?
It is useful for anyone to understand what backlinks exist for their site. Identifying gaps and creating backlinks to fill those gaps is good SEO strategy and should be adopted by all.
What can I expect?
You can expect a PDF document showing existing backlink domain names. You can use this to see on which platforms you can create a business profile i.e. Yell to generate more positive links. Please note – Braystone does not provide a backlink building service.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Performance & speed checks
Search engines assess how well your website performs, particularly its loading speed and user experience. Elements such as Core Web Vitals, mobile responsiveness, clean technical structure and well written meta data all contribute to how well your site can rank.
Using the Google Page Speed Insights tool, Braystone will identify and fix any performance-affecting issues – as long as they are achievable and don’t impact other metrics.
Who is this for?
All websites should be optimised for performance. This isn’t just good for user experience but, also for SEO.
Search engines will always favour highly-optimised sites running on a fast server versus a poorly-optimised site running on a slow server. The metrics measured on Google’s Page Speed Insights tool are perfectly aligned with what search engines want to see.
What can I expect?
You can expect Braystone to highlight any issues impacting performance and provide recommendations to improve this score.
Braystone will also flag any accessibility issues in your Google Page Speed Insights score and provide a separate quotation to implement fixes if required.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Ranking analysis & reporting
Track your search result rankings to gauge the effectiveness of your existing SEO strategy. Braystone offers monthly reporting to allow you to act upon ranking drops and to monitor the success of any content changes.
You can nominate keywords that you wish to track and will be provided with comprehensive reporting to highlight ranking trends.
You can also link Google Search Console and Google Analytics to provide a full overview of rankings and website traffic.
Who is this for?
This is for anyone who wants to understand the impact of their existing SEO strategy. if you aren’t seeing the traffic you’d hoped for, this analysis will tell you where you currently rank and what chance you have of being seen.
What can I expect?
You can expect a PDF document showing existing rankings for a set of nominated keywords. This can be tracked over a period of time with detailed insights into ranking jumps / falls including graphs and tables to illustrate.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Structured content creation
Search engines depend on clear, well organised content to understand what your pages are about. Braystone creates structured, search-friendly content that follows a logical heading hierarchy, uses clear language and highlights the topics your audience is searching for.
Who is this for?
This is for site owners who want to enhance their content to achieve the best rankings possible.
What can I expect?
This could include building new SEO-focused pages or refreshing existing pages with improved layout, headings and targeted wording to strengthen relevance and support higher rankings.
Structured content creation is tailored around your keyword strategy and business goals.
Where new content is to be created, clients should expect to provide the topic, the key points and any imagery and Braystone will do the rest.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Keyword & competitor research
Understand what keywords you currently rank for and what position that are achieving in search results. This allows us to identify poor-performing keywords and adapt your copy to encourage a higher ranking.
Competitor research allows you to investigate what keywords your nominated competitors are ranking for and should be inserted into your copy. With a carefully-constructed approach that avoids keyword-stuffing, you can start to appear alongside or above your competition.
Who is this for?
This is for people who are serious about their rankings. if it’s imperative you appear high up on page one of search results, identifying and implementing keywords is the best thing you can do.
What can I expect?
Braystone will run a full keyword report showing every search term your site currently ranks for, along with the search volume behind each term. This helps identify quick wins where a keyword is relevant to your business, has good search demand and only needs targeted optimisation to climb higher. Your content will then be refined so the right keywords are clearly represented and have a better chance of ranking.
Competitor research reveals the keywords your competitors already rank for that you may be missing. By spotting these gaps, we can introduce the right content or page improvements to help you appear for the same searches and make your site more competitive.
Which plans include this service?
This is available on both a one-off and ongoing monthly basis.
- SEO Audit
- SEO Optimise
- SEO Complete
Pricing
One-off SEO services
SEO Audit
From £60
- Google Page Speed Insights Report
- Report showing nominated keyword rankings + backlinks
- SEO audit report
- Fix any errors flagged in audit
SEO Optimise
From £180
Everything in the SEO Audit plan
- Performance improvements
- Optimisation for client-nominated keywords
- Competitor tracking and reporting against client-nominated keywords
- One SEO-structured blog post
SEO Complete
From £350
Everything in the SEO Audit and SEO optimise plan
- Identify all existing site keyword rankings
- Competitor keyword research and gap analysis
- Deploy keyword strategy site-wide
- One SEO-structured blog post
Monthly SEO plans
SEO Audit
From £60 pcm
- Monthly check of Google Page Speed Insights
- Monthly reports on your nominated keyword rankings + backlinks
- Monthly SEO audit report
- Fix any errors flagged in audit
SEO Optimise
From £120 pcm
Everything in the Essential plan
- Performance improvements
- Optimisation for client-nominated keywords
- Competitor tracking and reporting
- One SEO-structured blog post per month
SEO Complete
From £200 pcm
Everything in the SEO Essential and Growth plans
- Track and optimise existing site keywords
- Track competitor keyword rankings and gap identification
- Deployment and refinement of keyword strategy site-wide
- One SEO-structured blog posts per month
- One SEO structured new page or restructure of existing page per quarter
FAQs
How long does SEO take to work?
Most websites begin to see positive movement within one to three months. Competitive industries or new websites may take longer. SEO is a gradual process and works best when improvements build over time.
What’s the difference between one-off SEO and monthly SEO?
One-off services fix existing issues, improve performance and put your site on a solid foundation.
Monthly plans continue that work with regular updates, keyword improvements, content creation and monthly reporting to support ongoing growth.
How many keywords can you track for me?
Ranking reports include up to 20 nominated keywords on one search engine for one chosen location.
Additional locations or keywords can be added on request.
Do you guarantee page one rankings?
No – and no reputable SEO provider should.
SEO is influenced by many external factors including competition, search behaviour and algorithm changes.
What Braystone guarantees is clear work, honest reporting and optimisation based on best practice.
Do you provide blog posts?
Yes. Monthly blog posts are included in the Optimise and Complete plans.
Blog topics come from you, and Braystone writes and optimises the content.
Can you create new SEO content for me?
Yes. New SEO-focused pages or full page refreshes are included in the Complete plan.
Clients provide the topic, key points and any imagery, and Braystone handles the structured content and optimisation.
Do you fix accessibility issues?
Basic accessibility warnings flagged by PSI reports can be quoted for separately.
Full WCAG audits or compliance work are not included.
Will you build backlinks for me?
No.
Backlink checks and reporting are included, but backlink outreach or link building is not part of any plan.
If toxic links are found, Braystone can advise on neutralising them via Google’s disavow process.
Do you manage Google Business Profiles?
Google Business management isn’t included as part of these plans.
Do you work on any size website?
Yes, but larger websites (ecommerce, directories or sites with many pages) require custom pricing.
All monthly plans are listed as “from” to allow for fair quoting based on site size.
Will my hosting affect SEO?
Yes. Slow hosting or unreliable servers can impact your Core Web Vitals.
Braystone can advise if hosting is limiting your performance and can offer hosting plans if necessary.
